August 2024
Empowering 600+ Repair Shops: Designing Fixico’s Garage Profile to Scale Smart Matchmaking
Outcome
Designed the “Garage Profile,” powering Fixico's smart matchmaking system. In two months, 63% of repair shops adopted it, with 600+ completing nearly half of their profiles.
Solution
A dedicated “Garage Profile” section that empowers repair shops to self-manage their services. An intuitive interface with a progress tracker encourages completion by showing how detailed profiles lead to more relevant job matches—turning data entry into a business advantage.
Overview
Fixico is a digital platform that provides businesses, such as fleet owners and rental services, with the most suitable repair solution by connecting them to a network of top-quality repairers across Europe. It offers an end-to-end, effortless repair experience, smart matchmaking to find the best repair solutions, and real-time insights to support data-driven decision-making.
Problem
The method of gathering information from repair shops for the smart matchmaking mechanism was inefficient, leading to repair shops receiving repair requests that did not match their services and capabilities.
Solution
A new and scalable "Garage Profile" section that centralized matchmaking data and motivated user completion through effective visual design patterns.
Role
Product designer
Tools
Figma, Miro
Timeline
4 sprints
Key UX highlights
Grounded design decisions in understanding repair shop owners’ time constraints, creating a profile setup process that was approachable and valuable.
Designed a flexible profile structure that could accommodate future service categories without disrupting the user experience.
Delivered a solution that aligned user needs with Fixico’s business goals, reducing irrelevant requests while improving matchmaking accuracy.
Process summary
I tackled Fixico’s scalability challenge through a user-centered, future-proof design process:
Workflow Mapping & UX Audits: Investigated platform inefficiencies caused by outdated, manual data collection and mismatched repair requests—impacting both shop experience and internal operations.
Designing for Data at Scale: Developed a modular, tab-based structure to organize 45+ service-related inputs in a way that supports future platform growth and minimizes cognitive load.
Behavioral Design Tactics: Used prefilled data, a progress tracker with motivational messaging, and contextual visual cues to drive engagement and completion.
User Activation Strategy: Targeted existing users with partial or missing profiles and optimized their journey through UI prompts.
The result was a scalable, intuitive “Garage Profile” adopted by 63% of shops in two months, with 600+ repair shops taking ownership of their data and completing nearly half their profiles.
